Step 1: Take a celebrity or a superfair model.

Step 2: Darken his or her face via make-up or Photoshop.

Step 3: Get him or her to act really really gloomy.

Step 4: Show your product to the public.

Step 5: Get back to the original fair face.

Step 6: Watch your sales soar even though everyone on Earth knows that the celebrity or model didn’t even sniff your fairness cream.

© Sunil Rajguru