It’s a Mad Ad World
How many ads can a cricket match take? I think this theory has been stretched to the max by IPL. It’s the height of irritation and I am surprised that most of the people are taking it lying down. (But then again, what can we do anyway?) All that is left is for an ad to be shown between a bowler releasing the ball and the batsman hitting it. Then there are those corny sponsored phrases like Citi Moment of Success…
Why is it soooo Loooooong?
In the 1996 ODI WC, there were 12 teams and every team had to play each other. On top of that there were quarter finals. That seemed way to long. In IPL, why does every team play each other twice? (OK, OK, I know: Home and way matches, but still…) But I wonder what will happen next year with nearly a 100 matches. IPL will go on for about 2.5 months. Where will they get the time in the ICC calendar? And will viewer interest continue till the end?
A case of Megalomodimania
Let’s get a few things clear. The English invented T20. The 2007 WC win popularized it in India. The ICL brought T20 club cricket in India. Then the BCCI’s resolve brought about IPL. Lalit Modi has great business acumen, but he happened to be at the right place at the right time. But it looks like Modi invented T20. He’s everywhere on TV and has an opinion on every little thing and looks like a control freak. And why are you telling us so much about the Kochi team on your Twitter account? Didn’t you check properly when you accepted the bid?
Listening to the commentators, one could be forgiven for thinking that the IPL is actually a World Cup that happens every 20 years. I’ve never seen them so enthusiastic and gush so much at each and every shot. Does the IPL pay far more that other tournaments? Money not only talks, but shouts.
Exorbitant Ticket Prices
Why are the ticket prices so high? Who buys them? And if they are sold out most of the time, then why do we still see empty stands?
© Sunil Rajguru